What every retail business wants is to have more customers, keep them loyal, and most of all selling more products to those customers. To do this they need to ensure they have the right products at the right prices, but above all that, offer a great customer experience. How do businesses make sure they are achieving these goals? The answer is analytics in retail. No business can improve without the hard data that shows them what their customers want and feel.
“50% of companies who master the art of customer analytics are likely to have sales significantly above their competitors.” McKinsey
Let's get it straight. Brick and Mortar retail business need to do everything in their power to keep ahead of their competitors. So why are they shying away from the most powerful solutions to do just that? eCommerce have tools like Google Analytics, Surveys and so much more. Utilizing every tool to make sure you are getting conversions on your website. So how do we do this in Brick and Mortar?
The most common analytics in retail are:
“54% of consumers would consider ending their relationship with a retailer if they are not given tailor-made, relevant content and offers" – CMO Council
Neglecting to put these measures in place could cause your business to lose valuable customers. Monitoring all types of data can help retailers to improve basket spend and the overall customer experience.
Businesses get all sorts of feedback from social media in form of complaints. Wouldn't it be better giving your customer the platform to give you the feedback in real time in store? Keeping all the bad press offline. Service recovery before it hits the web and stays there forever.
“49% of high-performance companies have CEOs who rate the benefits of having strategic, actionable insight based on customer analytics as very to extremely important.” – McKinsey
Service Systems partners with the brick-and-mortar retail industry. With a broad understanding of retailers pain points, we aim to complement and improve the retail experience by introducing various technology solutions that elevate a data-driven approach to retail business management and consumer engagement, ultimately forging the desired road-map to success.
If you are keen to learn how we can help you succeed, mail us firstname.lastname@example.org or call us +27872374783