Footfall

Choose the Right Technology for Your Entrance

We offer three distinct technologies tailored to fit your store's unique layout, traffic flow, and budget.

Thermal Sensor (Passive Infrared)

Thermal sensors detect the movement of body heat across their field of view. When a person walks through the detection zone at the entrance, the sensor registers the thermal change and logs a count.

Non-Intrusive: Blends easily into the store environment.
Plug & Play: The battery-operated device is wireless and communicates to a server located at a convenient point in the store.
Reliable for Basics: Excellent for establishing baseline traffic patterns in lower-volume, or small entrance environments.

Beam Sensor (Break-Beam)

Beam systems use an infrared emitter and a receiver placed on opposite sides of an entrance. When a customer walks through the door, they break the beam, and the system registers a count.

Simple Operation: Low maintenance and straightforward data collection.
Economical Wide Tracking: Serves as a budget-friendly option for monitoring traffic across broader store entrances.
Consistent Accuracy: Performs exceptionally well in structured, single-file entry points.

Camera (Video Analytics)

Our camera-based, power-operated systems use advanced optical sensors and AI algorithms to actively identify, track, and count human movement entering the store.

High Precision: The most accurate technology available, capable of filtering out non-human objects.
Crowd Management: Can accurately count multiple people entering simultaneously side-by-side.
Layout Optimisation: Maps exactly where customers go immediately after entering, giving you the insights needed to optimise high-value product displays and store design.

Technology Comparison Chart

Features

Thermal Sensor

Beam Sensor

Camera

Accuracy Level

Simultaneous Entry

Cost

Installation Complexity

Best Entrance Type

Standard

Standard / Wide doors

Wide / Open concept entrances

Power Required At Entrance

When to Use (Ideal Environment)

Best for light traffic entering one at a time.

Best for moderate traffic

Best for high-volume rushes and wide entrances.

Actionable Insights: Comprehensive Reporting

Data is only as good as the insights you can draw from it. Service Systems provides robust reporting tools that turn raw footfall counts into clear, actionable business intelligence.

Our reporting system allows you to:

Identify Peak Hours: Pinpoint exactly when your store is busiest down to the hour or minute.
Optimise Staffing: Align your employee schedules with customer traffic trends to prevent understaffing during rushes and reduce wasted labor costs during quiet periods.
Measure Conversion: Integrate footfall data with your Point of Sale (POS) system to see exactly what percentage of visitors actually make a purchase.
View Historical Trends: Access daily, weekly, monthly, and yearly reports to forecast future busy periods and measure seasonal growth.

Use the real-time data and reports to make informed decisions, improve operations, and respond quickly to customer needs.

Enhance Your Entrance: Audio Ad Greeter

Maximise the value of your entrance space by pairing our footfall tracking with our Store Greeter advertising system.

While the footfall system quietly monitors traffic, the Store Greeter welcomes customers and plays targeted audio advertisements.
Measure the exact number of shoppers exposed to your entrance promotions.
Use peak-hour footfall data to optimise which ads are played when your store is busiest.
Generate media revenue from brand advertising.